Wavvi
JD

Strategy · v2

Your brand strategy

Generated from your interview and uploaded material, then scored against Wavvi's brand science model.

Positioning statement

For ambitious teams who are tired of guessing, Wavvi turns a founder's real voice into a repeatable social system — so the brand sounds like a person, not a template.

Tone of voice

DirectWarmEvidence ledNever corporateShort sentencesNo hype words

Audience

  • Primary — Series A founders scaling a first marketing hire
  • Secondary — Heads of brand at 50–200 person companies
  • Influencers — Operators and angels who amplify credible builders

Content pillars

35%

Proof over promises

Case studies, numbers and receipts that show the work.

25%

Build in public

Behind the scenes of how the product and team evolve.

25%

Category POV

Opinionated takes on where the industry is heading.

15%

Human moments

People, culture and the unpolished side of the brand.

First 30 days

Day 1

Proof over promises

Day 2

Build in public

Day 3

Category POV

Day 4

Human moments

Day 5

Proof over promises

Day 6

Build in public

Day 7

Category POV

Day 8

Human moments

Day 9

Proof over promises

Day 10

Build in public

Day 11

Category POV

Day 12

Human moments

Day 13

Proof over promises

Day 14

Build in public

Day 15

Category POV

Day 16

Human moments

Day 17

Proof over promises

Day 18

Build in public

Day 19

Category POV

Day 20

Human moments

Day 21

Proof over promises

Day 22

Build in public

Day 23

Category POV

Day 24

Human moments

Day 25

Proof over promises

Day 26

Build in public

Day 27

Category POV

Day 28

Human moments

Day 29

Proof over promises

Day 30

Build in public